Alternative, experimental, and often self-organized art fairs have existed in tandem with institutionalized global art events for decades, with models such as Basel Social Club, Onsen Confidential, Art Collaboration Kyoto, and Paris Internationale developing out of a need for more personalized and responsive experiences. Yet as the global art landscape becomes increasingly centralised, how do these alternative art fairs continue to adapt and respond to on-the-ground conversations, maintaining intimacy over scale? This panel talk addresses the balance between transactional and experimental spaces, questioning how non-traditional settings can redefine the showing and selling of contemporary art. By focusing on a "smaller and deeper" model, the panel discusses how independent fairs maintain relevance through collaborative, medium-specific and site-sensitive approaches This talk brings together a group of organisers: Amy Kim (Loop), Hide Suzuki (ACK), Jeffrey Rosen (Misako and Rosen/Onsen Confidential), and Willem Molesworth (PHD/Supper Club/Pavilion), who are collectively dismantling the art fair structure and rethinking traditional models. About Hidenori Suzuki Hidenori Suzuki oversees gallery relations, overall venue planning, and the development of curatorial projects at Art Collaboration Kyoto. A Kyoto-based art producer, he has been involved with ACK since its preparation phase in 2019. Previously, he worked with KYOTOGRAPHIE International Photography Festival (2014–2017) during its formative years and was the Technical Director of ART360, a contemporary art archiving project utilizing VR technology, initiated by the Nishieda Foundation, among many others. About Amy Kim Amy Kim is the founder of ARTIVIST, a cultural platform dedicated to media art, artist residencies, and international cultural exchange. She is also the director of Loop Plus, Asia’s largest media art fair platform, developed in collaboration with the Busan Metropolitan City and Loop Barcelona. Before founding ARTIVIST, Amy worked as a consultant at Deloitte, where she advised global companies and institutions. She now focuses on building international platforms that connect artists, galleries, museums, collectors, and cities through contemporary media art. About Jeffrey Ian Rosen Jeffrey Ian Rosen presently lives and works in Tokyo, Japan. Rosen is co-founder of the contemporary art gallery, MISAKO & ROSEN, Tokyo, as well as the co-president of the New York based non-profit organization, NADA (New Art Dealers Alliance); additionally, Rosen sits on the board of Los Angeles based non-profit, Contemporary Art Group (Contemporary Art Daily / Contemporary Art Library). Together with his partner, Misako Rosen and artist COBRA, of XYZ Collective, Rosen co-found the alternative project Onsen Daisakusen / Onsen Confidential (2022 and 2024), a city-wide (Atami and Tokyo) gallery hot-spring retreat and exhibition. From 2025, Rosen has sat on the advisory board of Riga Contemporary, an international art fair held in Riga, Latvia. About Willem Molesworth Willem Molesworth is a co-founder of Property Holdings Development Group (PHD Group), a contemporary art gallery based in Hong Kong that showcases and represents emerging and mid-career artists from across Asia. In addition to the gallery, Molesworth is the co-founder of PAVILION, an alternative art fair which aims to deconstruct the viewing and collecting experience, encouraging slow growth and earnest connections between gallerists and patrons. Molesworth also was the co-founder of Supper Club which ran two successful editions in Hong Kong in 2024 and 2025. From 2018 to 2021, he was a board member and vice president of the Hong Kong Art Gallery Association, where he co-organized the first two editions of UNSCHEDULED, an art fair created in response to the pandemic.